UMi appoints PR partner to help 'make it easier' for businesses

UMi has appointed creative communications agency, Muckle Media, to help intermediaries, partners, government and business services come together around the common goal of making it easier for SMEs to succeed.

Following a competitive tendering process, Muckle Media was appointed to work collaboratively with UMi to help attract organisations from across the business services sector to join the UMi network.

With offices in Edinburgh, Inverness, Glasgow and Aberdeen and a reach across the UK and internationally, Muckle Media has extensive experience of bringing stakeholders together to devise innovative solutions to common business challenges.

UMi Chief Executive, Nicki Clark, said: “Muckle Media stood out from the crowd as a perfect partner to help us at what is an incredibly exciting time for our business.  They stood out because of their shared values, demonstrated in part through their B Corp certification, their clear understanding of what it’s like to start and run a successful SME, and their track record in supporting businesses throughout the UK and beyond enhance their reach and recognition.

“Since 2007, UMi has helped over 450,000 businesses to do more and go further and through some exciting enhancements to UMi Sat Nav for business, we’re hoping to reach many more.”

Media Managing Director, Nathalie Agnew, added: “We’re thrilled to be working with such a forward-thinking and committed team as UMi. They provide valuable knowledge and resources to businesses across the UK, and we’re excited to help grow their network and support even more businesses to thrive on their journey.

“We’ve really enjoyed getting to know UMi and are looking forward to becoming an extension of their team over the next 12 months.”

This year UMi hopes to leverage the expertise of more corporates, blue-chips and large businesses than ever before through its partnership with Muckle Media, making it easier for businesses to think differently, innovate and grow.

Muckle Media will also help UMi grow its business-to-consumer offering and engage with entrepreneurs, start-ups, and SMEs, encouraging them to take advantage of the support and advice available through the UMi Sat Nav.

Launched late last year, the UMi Sat Nav is a unique platform and mobile application that helps businesses get to their destination quicker and in better shape.

It brings together the latest finance and funding opportunities, personalised business advice and monthly check-ins, and access to hundreds of events, workshops, tools and resources.

Sat Nav subscribers also benefit from a range of exclusive discounts and deals with trusted partners, all of which is aimed at taking the hard work out of starting, running and growing a business.

This latest win for Muckle Media forms part of the creative agency’s continued growth over the last 12 months following the acquisition of food and drink agency Taste Communications in April.